If you’re a business owner, chances are you’ve already considered using social media to help get the word out about your business, grow engagement and showcase your products and services. Truth of the matter is, many small business owners are already using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their businesses. But what does it take to grow your following? Don’t stand on social media sidelines any longer: there’s never been a better time to start than now!

Top Reasons to Use Social Media Marketing to Grow Your Business

Social Platforms Help Shine a Light on Your Business

Along with giving your business a bigger spotlight, social media marketing provides you with the chance to gain genuine connections with your target audience. Your followers, customers, and connections are people who know what your business is about, probably have been a customer in the past or are interested in being a customer, and will be most likely to tell others about you.

Almost Everybody Uses Social Media – Literally

You don’t need to be tech-savvy to know this – there are almost 3.5 BILLION people who use some form of social media, and 79 percent of American adults use social platforms, which means that most customers walking through your door will be a potential follower. With Facebook having over 2 billion monthly active users, this is a great platform to take advantage of if you haven’t already. Check out our previous blog on Facebook ads here!

It’s an Inexpensive Solution for Businesses

As more social networks add algorithms that filter what users see in their feeds, your content may get lost amongst all the others. Take advantage of the inexpensive ads and promotions offered by social platforms to put your content first in the feeds of potential customers! Social media marketing offers low-cost and high-ROI advertising opportunities to billions of people, not to mention it facilitates reaching your target market.

You Can Reach Almost Any Demographic

Social networks are used by every age demographic, and taking advantage of making targeted ads to these different age groups can help reel in followers and even potential customers. No matter how young or old your target audience may be, chances are most of them are already actively using these platforms. It’s up to you to reach them with ads, posts and even direct messages!

Get to Know Your Audience

Social media gives you the power to learn more about your customers, their interests, and collect opinions on your products, services and more. Asking customers to review products, give their thoughts and opinions, and even thanking them for being loyal are all great ways to establish a relationship with them. Customers are more likely to become loyal if they see a business that engages with people, rather than one that doesn’t.

Tell People About Your Business

Social media sites are becoming the first place to go to for people who want to learn more about a business. That’s because these platforms allow businesses to offer information about anything from products, services, or upcoming events. Much of your activity and profiles on social media sites can be made public, meaning they’ll show up in search results when someone is looking for your business.

It’s Great for Customer Service

Among one of the most important things for a business is providing excellent customer service. Social media offers a unique opportunity to step up your customer service game and provide one-on-one customer service. This gives you the chance to show just how much you care about providing the best service and will ensure that customers always receive a response for any inquiries. By using social media for customer feedback and offering a response, you can gain a genuine result in leads for your business. 

Get in the Game Now!

If this has you thinking about stepping up your social media game, you’re in luck! While managing your social media profiles may seem like a simple task, doing it right takes skills and it takes time away from your business: so it’s best left to the pros. At Media Explode, we offer the best marketing services in New York City – such as Creative Design, Web Development, Digital Marketing, and more. Let us help your business become social media experts and get started with one of our Integrative Marketing Packages that include Social Media and Email Marketing, Reputation Management, Professional Blogging, and more!

Call (212) 744-2070 now to get started with Media Explode!