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Posts Categorized : Digital Marketing

Why Content Marketing Needs To Be Your New Priority

As a business owner, you might have heard the term “Content Marketing” before when discussing your brand’s advertising and promotional strategies. Not sure exactly what this term means? Simply put, Content Marketing refers to the creation and sharing of storytelling materials by brands online. This includes social media posts (Tips to Improve Your Social Media Presence in 2019), videos, articles, podcasts and other forms of communication meant to educate or entertain customers as opposed to…

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Four Key Strategies to Secure Customer Reviews For Your Business

Customer trust in brands and companies has been on the decline over the years. Quite simply, customers are savvier than ever before and they can often sniff out a sales pitch. Meanwhile, people are bombarded by more than 5,000 ads per day that many customers have become all bit immune to them. So where does that leave the modern marketer? Many of yesterday’s tactics simply don’t work in an era of savvy, well-informed customers. As…

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10 Dependable Ways to Get More Instagram Followers and Expand Your Audience

Instagram offers a great way to reach out to a huge audience. Some 500 million people browse Instagram every day, making it one of the largest and most active audiences in the world. Not only can you reach a lot of people, but you can also use targeting to hone in on the audience that will be most relevant to you and your brand. Unfortunately, Instagram’s popularity and potential mean the website is stuffed with…

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8 SEO Acronyms Business Owners Need To Know

As a business owner, it’s important to understand the value of Search Engine Optimization and the great effect it can have on your business. SEO encompasses everything that represents your business online including your website, social media, app, online ordering channels and more. So, what exactly is it and how can you make sure you’re taking full advantage of it? The term SEO is one of the most important elements in making sure your business is discoverable…

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Tips to Improve Your Social Media Presence in 2019

Roughly 2.23 billion people are on Facebook. Another 1 billion are on Instagram and another 335 million are on Twitter. Millions more are active on Twitch, Youtube, and other platforms. Quite simply, social media isn’t one the most important technology of the future, it’s one of the most important techs of 2019. A lot of your potential customers are already active on Facebook, Twitter, and the like. Even if you’re a bit more buttoned up,…

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Ten Quick Tips for Improving your Local SEO

Google processes over 60,000 searches per second. In a given year, Google will process trillions of searches. Bing, DuckDuckGo, and other companies are also processing searches. And guess what: potential customers are out there, right now, searching for you. Whether or not they find you or a competitor comes down to your Search Engine Ranking (SER). By using Search Engine Optimization (SEO), you can improve your SER. When it comes to local search markets, such…

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Grow Your Business With Instagram

Instagram Success: How To Turbocharge Your Instagram Efforts

Instagram is emerging as one of the most popular social media platforms and is actually growing more quickly than its “parent”, Facebook. It shouldn’t be much of a surprise then that many businesses big and small are turning to Instagram to build their audience and to reach out to potential customers. Some major companies are becoming Instagram “addicts.” Take Starbucks, for example. As of writing this article, Starbucks had clogged up the World Wide Web…

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Best Email Marketing Strategies - Tips - Ideas

8 Reasons Why Email Marketing Still Rocks for Restaurants and SMEs

Email marketing is dead and Facebook is king, right? Wrong! Many small business owners and newbie digital marketers mistakenly believe that email marketing has fallen to the wayside. However, email marketing can still be very effective. Meanwhile, Facebook recently changed up the way its display algorithm, making it much harder to connect with your audience (unless, of course, you pay.) This isn’t to say you should abandon your Facebook marketing. Yet it’s important to diversify…

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