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Posts Categorized : Digital Marketing

Post-COVID 19 Success: Preparing Your Business For Life After The Pandemic

The COVID-19 pandemic is still raging across the United States and indeed the world. Yet some proactive entrepreneurs are already planning for the post-COVID landscape. And many post-COVID strategies will work well both now, while the pandemic is still on-going, and in the future. No matter what way you cut it, the COVID-19 epidemic has greatly altered life, and society may never be the same. That might sound dramatic, but a pandemic of global proportions…

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Digital Marketing is Driving Change and Success Amid the COVID-19 Outbreak

Stop! Now look around. Are you six feet away from everyone? If not, you may be violating social distancing guidelines. Authorities are urging people to maintain their distance so we can arrest the spread of the deadly COVID-19 virus. Yet as every business owner knows, the show must go on.  If you’re managing a business during these trying times, you already know that the rent payments aren’t stopping, you’ve got employees to care for, and…

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Best Marketing Agency Checklist

How To Find The Best NYC Digital Marketing Agency For Your Business

COVID-19 has taken a toll on our communities and even society. Local businesses have been affected tremendously, forced to let employees go and halt operations for months. As a small business owner, you have likely asked yourself what things will look like for you in a post COVID-19 world. In fact, you have probably asked yourself several questions since many of the stay-at-home orders have begun. Will customers be back? Will your employees feel safe…

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Holiday Marketing Do’s & Don’ts For Small Businesses

Holidays are a special time where brands are presented with a great opportunity to leverage the market. Holiday campaigns on social media have immense potential when it comes to enhancing your brand’s performance and increasing brand awareness. I’ve gathered up the best strategies you can use to promote your brand; including Do’s and Don’ts when it comes to holiday marketing. These insights are driven by success stories of local businesses who come to Media Explode…

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Why You Should Spend Money on Facebook Ads

Social media has been proven to be an effective way to increase your brand’s exposure and traffic to your website (10 Quick Tips for Improving your Local SEO). It helps you create, and retain, loyal customers, as well as generate leads and increase your bottom line. Nowadays, with platforms like Facebook, it’s never been easier to build a successful brand while creating demand for a product/service without it costing an arm and a leg. Of all…

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Why Content Marketing Needs To Be Your New Priority

As a business owner, you might have heard the term “Content Marketing” before when discussing your brand’s advertising and promotional strategies. Not sure exactly what this term means? Simply put, Content Marketing refers to the creation and sharing of storytelling materials by brands online. This includes social media posts (Tips to Improve Your Social Media Presence in 2019), videos, articles, podcasts and other forms of communication meant to educate or entertain customers as opposed to…

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Four Key Strategies to Secure Customer Reviews For Your Business

Customer trust in brands and companies has been on the decline over the years. Quite simply, customers are savvier than ever before and they can often sniff out a sales pitch. Meanwhile, people are bombarded by more than 5,000 ads per day that many customers have become all bit immune to them. So where does that leave the modern marketer? Many of yesterday’s tactics simply don’t work in an era of savvy, well-informed customers. As…

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10 Dependable Ways to Get More Instagram Followers and Expand Your Audience

Instagram offers a great way to reach out to a huge audience. Some 500 million people browse Instagram every day, making it one of the largest and most active audiences in the world. Not only can you reach a lot of people, but you can also use targeting to hone in on the audience that will be most relevant to you and your brand. Unfortunately, Instagram’s popularity and potential mean the website is stuffed with…

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8 SEO Acronyms Business Owners Need To Know

As a business owner, it’s important to understand the value of Search Engine Optimization and the great effect it can have on your business. SEO encompasses everything that represents your business online including your website, social media, app, online ordering channels and more. So, what exactly is it and how can you make sure you’re taking full advantage of it? The term SEO is one of the most important elements in making sure your business is discoverable…

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