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Business Development & Marketing Blog

Super Bowl Commericals

The Best Must-See Super Bowl Ads Of All Time

Super Bowl ads have always been a huge favorite of many, having become a cultural phenomenon of their own. In-fact many of the viewers only watch the game to see the commercials. These ads have become iconic over the years, with many setting forth a catch phrase or reference for years past the original air date. As such these ads have come to include detailed cinematographic quality, special effects, and celebrity cameos. As we prepare…

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Super Bowl 2020 Marketing Strategy Banner

Get Ready for the Big Game, Restaurant Owners!

Super Bowl Marketing Tips and Tricks: It’s America’s favorite day of the year – eating your fill of wings, pizza, and other delicious foods on Super Bowl Sunday. Over 98 million people watched the Super Bowl in 2019 – which makes for an incredible chance for business owners to advertise and drive sales. For restaurant owners who want to take advantage of this amazing advertising opportunity, we’ve got just the thing for you when it…

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Why Business Owners Should Be Using Branded Apparel

In today’s era, it’s no surprise how much the average consumer is exposed to advertisements. From t-shirts, cereal boxes and even billboards- there’s no shortage of canvases for business owners to advertise. Gaining brand recognition is one of the most desired goals for every business owner, and there’s no better way to do this than branded apparel! Cohesion in the Workspace When your employees or team members are all decked out in your branded apparel,…

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Localized SEO- Standing Out in the Crowded New York Market

“We need help growing our business. What can you do?” When we sit down with prospective customers, that’s often one of the first things we hear. We work with a lot of small businesses from across New York City, and anyone who operates in the Big Apple knows the competition is fierce. There are millions of customers all around you, yet at the same time, countless competitive businesses are fighting for their attention. So what’s…

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Here’s What Google’s Neural Matching Local Search Update Means for You

Google continues to refine its search engine. The Google you use today is vastly different from the search engine first rolled out in 1998. As far as the search results are concerned, Google wants to provide the most relevant results possible. In order to accomplish this, Google’s engineers and data experts implement periodic updates. Now, Google is launching an update to its search algorithms that could have a huge impact on local search results. Google…

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Holiday Marketing Do’s & Don’ts For Small Businesses

Holidays are a special time where brands are presented with a great opportunity to leverage the market. Holiday campaigns on social media have immense potential when it comes to enhancing your brand’s performance and increasing brand awareness. I’ve gathered up the best strategies you can use to promote your brand; including Do’s and Don’ts when it comes to holiday marketing. These insights are driven by success stories of local businesses who come to Media Explode…

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Why You Should Spend Money on Facebook Ads

Social media has been proven to be an effective way to increase your brand’s exposure and traffic to your website (10 Quick Tips for Improving your Local SEO). It helps you create, and retain, loyal customers, as well as generate leads and increase your bottom line. Nowadays, with platforms like Facebook, it’s never been easier to build a successful brand while creating demand for a product/service without it costing an arm and a leg. Of all…

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5 Reasons You Need a Website Redesign and Why You Can’t Ignore Them

As a modern-day Small to Mid-size Business Owner, you should already understand the importance of having an effective website for growing your brand and business. Studies show that 81 percent of customers perform online research before making a purchase and 72% say a Google search is their primary method of finding local businesses. Not having a website means not showing up on the search engine results page. And nowadays, just having a website isn’t enough;…

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Tips for New Business Owners: Important Questions to Ask

Small businesses are everywhere. When you consider the most popular reasons people start their own business, like the flexibility of being your own boss, growing an idea and working towards financial independence – the popularity of rising entrepreneurs and small businesses comes as no surprise. Unfortunately, not every small business will succeed or make money. In fact, only half of small businesses will survive past 5 years. I rounded up a few important steps to…

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