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Business Development & Marketing Blog

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Holiday Marketing Do’s & Don’ts For Small Businesses

Holidays are a special time where brands are presented with a great opportunity to leverage the market. Holiday campaigns on social media have immense potential when it comes to enhancing your brand’s performance and increasing brand awareness. I’ve gathered up the best strategies you can use to promote your brand; including Do’s and Don’ts when it comes to holiday marketing. These insights are driven by success stories of local businesses who come to Media Explode…

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Why You Should Spend Money on Facebook Ads

Social media has been proven to be an effective way to increase your brand’s exposure and traffic to your website (10 Quick Tips for Improving your Local SEO). It helps you create, and retain, loyal customers, as well as generate leads and increase your bottom line. Nowadays, with platforms like Facebook, it’s never been easier to build a successful brand while creating demand for a product/service without it costing an arm and a leg. Of all…

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5 Reasons You Need a Website Redesign and Why You Can’t Ignore Them

As a modern-day Small to Mid-size Business Owner, you should already understand the importance of having an effective website for growing your brand and business. Studies show that 81 percent of customers perform online research before making a purchase and 72% say a Google search is their primary method of finding local businesses. Not having a website means not showing up on the search engine results page. And nowadays, just having a website isn’t enough;…

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Tips for New Business Owners: Important Questions to Ask

Small businesses are everywhere. When you consider the most popular reasons people start their own business, like the flexibility of being your own boss, growing an idea and working towards financial independence – the popularity of rising entrepreneurs and small businesses comes as no surprise. Unfortunately, not every small business will succeed or make money. In fact, only half of small businesses will survive past 5 years. I rounded up a few important steps to…

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Why Content Marketing Needs To Be Your New Priority

As a business owner, you might have heard the term “Content Marketing” before when discussing your brand’s advertising and promotional strategies. Not sure exactly what this term means? Simply put, Content Marketing refers to the creation and sharing of storytelling materials by brands online. This includes social media posts (Tips to Improve Your Social Media Presence in 2019), videos, articles, podcasts and other forms of communication meant to educate or entertain customers as opposed to…

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Four Key Strategies to Secure Customer Reviews For Your Business

Customer trust in brands and companies has been on the decline over the years. Quite simply, customers are savvier than ever before and they can often sniff out a sales pitch. Meanwhile, people are bombarded by more than 5,000 ads per day that many customers have become all bit immune to them. So where does that leave the modern marketer? Many of yesterday’s tactics simply don’t work in an era of savvy, well-informed customers. As…

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10 Dependable Ways to Get More Instagram Followers and Expand Your Audience

Instagram offers a great way to reach out to a huge audience. Some 500 million people browse Instagram every day, making it one of the largest and most active audiences in the world. Not only can you reach a lot of people, but you can also use targeting to hone in on the audience that will be most relevant to you and your brand. Unfortunately, Instagram’s popularity and potential mean the website is stuffed with…

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8 SEO Acronyms Business Owners Need To Know

As a business owner, it’s important to understand the value of Search Engine Optimization and the great effect it can have on your business. SEO encompasses everything that represents your business online including your website, social media, app, online ordering channels and more. So, what exactly is it and how can you make sure you’re taking full advantage of it? The term SEO is one of the most important elements in making sure your business is discoverable…

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Tips to Improve Your Social Media Presence in 2019

Roughly 2.23 billion people are on Facebook. Another 1 billion are on Instagram and another 335 million are on Twitter. Millions more are active on Twitch, Youtube, and other platforms. Quite simply, social media isn’t one the most important technology of the future, it’s one of the most important techs of 2019. A lot of your potential customers are already active on Facebook, Twitter, and the like. Even if you’re a bit more buttoned up,…

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Ten Quick Tips for Improving your Local SEO

Google processes over 60,000 searches per second. In a given year, Google will process trillions of searches. Bing, DuckDuckGo, and other companies are also processing searches. And guess what: potential customers are out there, right now, searching for you. Whether or not they find you or a competitor comes down to your Search Engine Ranking (SER). By using Search Engine Optimization (SEO), you can improve your SER. When it comes to local search markets, such…

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