Coronavirus: What It Means for Your Business
None of us ever thought we would experience a global pandemic in our lifespan, but unfortunately, this is exactly what is happening right now, as the coronavirus outbreak has taken the world by storm – literally. From our Mayor declaring a State of Emergency, to local Colleges & entire school districts switching to virtual classes and even our President declaring a State of Emergency for our entire nation. As a business owner, you might be…Read Post
Instagram is Winding Down Legacy API. What Does That Mean For Your Business?
With Instagram’s upcoming API changes, we take a look at how business accounts will be affected.
New York’s Plastic Bag Ban: What It Means for Your Business #ToteBagsForLife
With New York City banning plastic bags in Spring 2020, we take a look at how business owners can find an alternative by advertising with Tote Bags.
The Best Must-See Super Bowl Ads Of All Time
Super Bowl ads have always been a huge favorite of many, having become a cultural phenomenon of their own. In-fact many of the viewers only watch the game to see the commercials. These ads have become iconic over the years, with many setting forth a catch phrase or reference for years past the original air date. As such these ads have come to include detailed cinematographic quality, special effects, and celebrity cameos. As we prepare…Read Post
Get Ready for the Big Game, Restaurant Owners!
Super Bowl Marketing Tips and Tricks: It’s America’s favorite day of the year – eating your fill of wings, pizza, and other delicious foods on Super Bowl Sunday. Over 98 million people watched the Super Bowl in 2019 – which makes for an incredible chance for business owners to advertise and drive sales. For restaurant owners who want to take advantage of this amazing advertising opportunity, we’ve got just the thing for you when it…Read Post
Why Business Owners Should Be Using Branded Apparel
In today’s era, it’s no surprise how much the average consumer is exposed to advertisements. From t-shirts, cereal boxes and even billboards- there’s no shortage of canvases for business owners to advertise. Gaining brand recognition is one of the most desired goals for every business owner, and there’s no better way to do this than branded apparel! Cohesion in the Workspace When your employees or team members are all decked out in your branded apparel,…Read Post
Localized SEO- Standing Out in the Crowded New York Market
“We need help growing our business. What can you do?” When we sit down with prospective customers, that’s often one of the first things we hear. We work with a lot of small businesses from across New York City, and anyone who operates in the Big Apple knows the competition is fierce. There are millions of customers all around you, yet at the same time, countless competitive businesses are fighting for their attention. So what’s…Read Post
Here’s What Google’s Neural Matching Local Search Update Means for You
Google continues to refine its search engine. The Google you use today is vastly different from the search engine first rolled out in 1998. As far as the search results are concerned, Google wants to provide the most relevant results possible. In order to accomplish this, Google’s engineers and data experts implement periodic updates. Now, Google is launching an update to its search algorithms that could have a huge impact on local search results. Google…Read Post
Holiday Marketing Do’s & Don’ts For Small Businesses
Holidays are a special time where brands are presented with a great opportunity to leverage the market. Holiday campaigns on social media have immense potential when it comes to enhancing your brand’s performance and increasing brand awareness. I’ve gathered up the best strategies you can use to promote your brand; including Do’s and Don’ts when it comes to holiday marketing. These insights are driven by success stories of local businesses who come to Media Explode…Read Post
Why You Should Spend Money on Facebook Ads
Social media has been proven to be an effective way to increase your brand’s exposure and traffic to your website (10 Quick Tips for Improving your Local SEO). It helps you create, and retain, loyal customers, as well as generate leads and increase your bottom line. Nowadays, with platforms like Facebook, it’s never been easier to build a successful brand while creating demand for a product/service without it costing an arm and a leg. Of all…Read Post