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Posts Tagged : Marketing for Small Businesses

Post-COVID 19 Success: Preparing Your Business For Life After The Pandemic

The COVID-19 pandemic is still raging across the United States and indeed the world. Yet some proactive entrepreneurs are already planning for the post-COVID landscape. And many post-COVID strategies will work well both now, while the pandemic is still on-going, and in the future. No matter what way you cut it, the COVID-19 epidemic has greatly altered life, and society may never be the same. That might sound dramatic, but a pandemic of global proportions…

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Best Marketing Agency Checklist

How To Find The Best NYC Digital Marketing Agency For Your Business

COVID-19 has taken a toll on our communities and even society. Local businesses have been affected tremendously, forced to let employees go and halt operations for months. As a small business owner, you have likely asked yourself what things will look like for you in a post COVID-19 world. In fact, you have probably asked yourself several questions since many of the stay-at-home orders have begun. Will customers be back? Will your employees feel safe…

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Is Social Media Marketing The Right Strategy For Your Business?

If you’re a business owner, chances are you’ve already considered using social media to help get the word out about your business, grow engagement and showcase your products and services. Truth of the matter is, many small business owners are already using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their businesses. But what does it take to grow your following? Don’t stand on social media sidelines any longer: there’s never been…

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Coronavirus: What It Means for Your Business

None of us ever thought we would experience a global pandemic in our lifespan, but unfortunately, this is exactly what is happening right now, as the coronavirus outbreak has taken the world by storm – literally. From our Mayor declaring a State of Emergency, to local Colleges & entire school districts switching to virtual classes and even our President declaring a State of Emergency for our entire nation. As a business owner, you might be…

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Holiday Marketing Do’s & Don’ts For Small Businesses

Holidays are a special time where brands are presented with a great opportunity to leverage the market. Holiday campaigns on social media have immense potential when it comes to enhancing your brand’s performance and increasing brand awareness. I’ve gathered up the best strategies you can use to promote your brand; including Do’s and Don’ts when it comes to holiday marketing. These insights are driven by success stories of local businesses who come to Media Explode…

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Why Content Marketing Needs To Be Your New Priority

As a business owner, you might have heard the term “Content Marketing” before when discussing your brand’s advertising and promotional strategies. Not sure exactly what this term means? Simply put, Content Marketing refers to the creation and sharing of storytelling materials by brands online. This includes social media posts (Tips to Improve Your Social Media Presence in 2019), videos, articles, podcasts and other forms of communication meant to educate or entertain customers as opposed to…

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Best Email Marketing Strategies - Tips - Ideas

8 Reasons Why Email Marketing Still Rocks for Restaurants and SMEs

Email marketing is dead and Facebook is king, right? Wrong! Many small business owners and newbie digital marketers mistakenly believe that email marketing has fallen to the wayside. However, email marketing can still be very effective. Meanwhile, Facebook recently changed up the way its display algorithm, making it much harder to connect with your audience (unless, of course, you pay.) This isn’t to say you should abandon your Facebook marketing. Yet it’s important to diversify…

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custom branded promotional products

Using Physical Promotional Products in an Increasingly Digital World

When you compete in one of the most competitive markets in the world, in this case New York City, you learn to “put up or shut up”, as they say. At Media Explode office, that means thinking up ways for both us and our customers to market outside of the box. One of the key strategies that we’ve developed, tested, and honed is tying in physical products to our digital marketing campaigns. Yes, you read…

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