Is Social Media Marketing The Right Strategy For Your Business?
If you’re a business owner, chances are you’ve already considered using social media to help get the word out about your business, grow engagement and showcase your products and services. Truth of the matter is, many small business owners are already using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their businesses. But what does it take to grow your following? Don’t stand on social media sidelines any longer: there’s never been…Read Post
Instagram is Winding Down Legacy API. What Does That Mean For Your Business?
With Instagram’s upcoming API changes, we take a look at how business accounts will be affected.
Holiday Marketing Do’s & Don’ts For Small Businesses
Holidays are a special time where brands are presented with a great opportunity to leverage the market. Holiday campaigns on social media have immense potential when it comes to enhancing your brand’s performance and increasing brand awareness. I’ve gathered up the best strategies you can use to promote your brand; including Do’s and Don’ts when it comes to holiday marketing. These insights are driven by success stories of local businesses who come to Media Explode…Read Post
Why Content Marketing Needs To Be Your New Priority
As a business owner, you might have heard the term “Content Marketing” before when discussing your brand’s advertising and promotional strategies. Not sure exactly what this term means? Simply put, Content Marketing refers to the creation and sharing of storytelling materials by brands online. This includes social media posts (Tips to Improve Your Social Media Presence in 2019), videos, articles, podcasts and other forms of communication meant to educate or entertain customers as opposed to…Read Post
8 Reasons Why Email Marketing Still Rocks for Restaurants and SMEs
Email marketing is dead and Facebook is king, right? Wrong! Many small business owners and newbie digital marketers mistakenly believe that email marketing has fallen to the wayside. However, email marketing can still be very effective. Meanwhile, Facebook recently changed up the way its display algorithm, making it much harder to connect with your audience (unless, of course, you pay.) This isn’t to say you should abandon your Facebook marketing. Yet it’s important to diversify…Read Post
Using Physical Promotional Products in an Increasingly Digital World
When you compete in one of the most competitive markets in the world, in this case New York City, you learn to “put up or shut up”, as they say. At Media Explode office, that means thinking up ways for both us and our customers to market outside of the box. One of the key strategies that we’ve developed, tested, and honed is tying in physical products to our digital marketing campaigns. Yes, you read…Read Post