Roughly 2.23 billion people are on Facebook. Another 1 billion are on Instagram and another 335 million are on Twitter. Millions more are active on Twitch, Youtube, and other platforms. Quite simply, social media isn’t one the most important technology of the future, it’s one of the most important techs of 2019.
A lot of your potential customers are already active on Facebook, Twitter, and the like. Even if you’re a bit more buttoned up, some 590 million people are active on the professional networking site Linkedin.
If you’re not active on social media, you’re going to struggle to grow your customer base. On the other hand, with an active social media presence, you may find yourself having to spend less and less on paid ads, SEO, and the like.
That’s why we’re going to go over six great tips for improving your social media presence in 2019.
Find the Platform That Your Potential Customers Hang Out On
Are you into baking or do you own a restaurant? Instagram and Facebook are probably your best bets. Are you a political writer? Maybe Twitter and Facebook make the most sense. Looking to target executives? Try LinkedIn. Point is, make sure you use the social media networks your audience uses.
Use Automation Tools
Managing multiple social media profiles and posting up several posts per day can be a real pain in the neck. Fortunately, there are a variety of dashboards and tools, like Hootsuite or Buffer, you can use to manage over multiple profiles at once while also enabling easy scheduling.
Have Great Visuals
Visuals are extremely helpful when it comes to social media. Posts that have nice images in them are more likely to be shared on Facebook, for example. Good visuals catch the eye, and when coupled with a great title, you may be able to capture the audience’s attention as well.
Social Media is for Relationships
When you use social media, your immediate goal isn’t to sell goods, believe it or not. Many customers are wary of sales pitches. Instead, you want to build a relationship with your audience. This way, they’ll start to trust you and will be more likely to listen to your sales pitch in the future.
Promote Your Social Media
You need to be aggressive with social media. Unfortunately, “build it and they will come” rarely works with social media. Instead, you need to aggressively promote your social media. Invite your current customers, friends, and family, for example. Also, send out emails and put in links to your social media page.
Keep With the Trends
Trends are very important for social media. If you consistently talk about timely, trending topics, you’re more likely to build up an audience. Many social media platforms offer tools that allow you to see what’s trending. Check out trends and see if there’s anything you can talk about.
Stick With the Times
Also, timely posts tend to do better. If it’s summertime, talk about the weather and upcoming summer activities. If it’s the holiday season, wish your audience happy holidays. These posts come off as more authentic and are more likely to draw traffic.
Interact With Your Audience
If someone leaves a positive review, thank them for it. And if they send you a personal message, respond. A personal, interactive touch can help you build a more loyal and engaged audience. Further, most people appreciate it when companies take the time to engage them.
But Don’t Get Into Fights
If someone leaves a negative review, it’s rarely wise to challenge them. Instead, reach out, apologize, and ask them to get in touch so you can rectify the situation. Fighting with customers rarely ends well.
Finally, Be Consistent
We saved the most important for last. You need to be consistent and post regularly. On Facebook and Twitter, aim to post 3 to 5 posts per day. On LinkedIn, try to post or share at least 3 to 5 posts per week. And on Instagram you should post at least one picture per day, occasionally posting more. Consistency is the key to building momentum.