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Business Development & Marketing Blog

Tips to Improve Your Social Media Presence in 2019

Roughly 2.23 billion people are on Facebook. Another 1 billion are on Instagram and another 335 million are on Twitter. Millions more are active on Twitch, Youtube, and other platforms. Quite simply, social media isn’t one the most important technology of the future, it’s one of the most important techs of 2019. A lot of your potential customers are already active on Facebook, Twitter, and the like. Even if you’re a bit more buttoned up,…

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Tips for New Business Owners: Important Questions to Ask

Small businesses are everywhere. When you consider the most popular reasons people start their own business, like the flexibility of being your own boss, growing an idea and working towards financial independence – the popularity of rising entrepreneurs and small businesses comes as no surprise. Unfortunately, not every small business will succeed or make money. In fact, only half of small businesses will survive past 5 years. We rounded up a few important steps to…

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Ten Quick Tips for Improving your Local SEO

Google processes over 60,000 searches per second. In a given year, Google will process trillions of searches. Bing, DuckDuckGo, and other companies are also processing searches. And guess what: potential customers are out there, right now, searching for you. Whether or not they find you or a competitor comes down to your Search Engine Ranking (SER). By using Search Engine Optimization (SEO), you can improve your SER. When it comes to local search markets, such…

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Grow Your Business With Instagram

Instagram Success: How To Turbocharge Your Instagram Efforts

Instagram is emerging as one of the most popular social media platforms and is actually growing more quickly than its “parent”, Facebook. It shouldn’t be much of a surprise then that many businesses big and small are turning to Instagram to build their audience and to reach out to potential customers. Some major companies are becoming Instagram “addicts.” Take Starbucks, for example. As of writing this article, Starbucks had clogged up the World Wide Web…

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Best Email Marketing Strategies - Tips - Ideas

8 Reasons Why Email Marketing Still Rocks for Restaurants and SMEs

Email marketing is dead and Facebook is king, right? Wrong! Many small business owners and newbie digital marketers mistakenly believe that email marketing has fallen to the wayside. However, email marketing can still be very effective. Meanwhile, Facebook recently changed up the way its display algorithm, making it much harder to connect with your audience (unless, of course, you pay.) This isn’t to say you should abandon your Facebook marketing. Yet it’s important to diversify…

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custom branded promotional products

Using Physical Promotional Products in an Increasingly Digital World

When you compete in one of the most competitive markets in the world, in this case New York City, you learn to “put up or shut up”, as they say. At Media Explode office, that means thinking up ways for both us and our customers to market outside of the box. One of the key strategies that we’ve developed, tested, and honed is tying in physical products to our digital marketing campaigns. Yes, you read…

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